Expensive Homes. Expensive Taste. - Concept Me

Expensive Homes. Expensive Taste.

December 24th, 2021 / 4 min read

Since our very first project, we have taken on clients who have spent hundreds of thousands of dollars (sometimes millions) on previous designs with different design studios. The cost here is not merely monetary but temporal as well.

Time, money and effort are wasted. Moreover, emotional exhaustion is a byproduct of failed design relations.

In our line of business, we work on projects with massive budgets. This means responsibility and planning. More importantly, when you are in the business of making homes and spaces for people to exist within, you begin to realize it is not about the budget sheet and the material being shipped, but about the emotional investment and the relationship you develop with the people whose homes you are constructing from the ground up. So, expensive homes and expensive taste also mean an emotional expense. Quite the plot twist!

‘I told you so!’

- Nina Parvaresh

Design and space have an innate approach to them. The building process is a multifaceted, complex process. It is not similar to purchasing a car. One of the common reasons many of our clients have gone through several architecture and design studios unsuccessfully is due to a lack of control from these designers. This common error has led our Chief Vision Officer to chant ‘I told you so.’ more than once. She chants it well…

Back to the aforementioned control. It comes in two main forms.

The first form of control when working on houses that span over 15,000 sq. ft. and are embellished with intricate details comes in the form of executive control. When we sign with clients, we tend to communicate a modicum of trust and credibility that is as genuine as it is necessary. This trust hands us the executive control over transcribing the client’s vision into reality with minimal interference.

In stark contrast to our very collaborative execution process, our design process is quite centralized. This is necessary in big projects because it minimizes errors, maintains a focused aesthetic theme and places the decision-making process in the hands of professionals rather than several different players with severely different perspectives. Too many opinions will roll the dice off the board. Expensive taste means a knowledge of quality, craft and process - not a visual preference. It’s why we’re paid to do what we do after all.

The second form of control required in projects that are truly lavish is budget control. Our process does not recognize the difference between a $ 2 million or $ 15 million project because the quality is never compromised. However, the budget control allows us to distribute the cost across different facets of the project to achieve the exemplary quality we champion and to achieve the client’s vision within the constraints of financial opportunity cost.

In the world of building expensive homes, the recipe for disaster comes in involving too many people in the decision-making process. Hiring a fully-fledged design studio like Concept Me to take charge means allowing them to take charge. We translate the vision. And that is where the importance of client management shines. Managing client relations and expectations is one of the most rewarding elements about our job.

At the end of the day, we are in the business of making spaces that people inhabit. That is as sentimental as it gets. Thus, we build these personal relations with them, we tend to their psychological desires for these spaces and we manage their expectations based on their budgets, their undisclosed desires, their changing personal situations (from pregnancies to travel emergencies) and the realistic parameters surrounding the project.

The process is equally design work and client management.

Our high-end process is not a business transaction but a business relation.

High end ties high emotion and high prices.

Expensive homes. Expensive taste. Everything is personal and subjective.

Our work is not merely about creative discussions and the cheque blanc approach. It’s about the true sentiment and the lasting relations we develop as we literally construct homes together.

Other Articles

August 15th, 2023

Let’s Talk about Accomplishment Dysmorphia.

Embrace self-assurance and dispense with the need for external validation.

June 15th, 2023

This Time, it was Personal.

When the personal snuck into the business...

April 17th, 2023

In Pursuit of Perfection – The Grass isn’t Always Greener.

When chasing stars leads to disillusionment.

March 9th, 2023

When Creativity is Compromised, It’s Time for a Business Model Update.

When there are more compromises than creativity : time to shift markets.

January 27th, 2023

Construction Sites & Concept Me – A Love Hate Relationship.

When the chaos of construction site turns into life lessons and personal development. Make peace with the battlefield.

October 26th, 2022

Sick & Tired of the Status Quo? Let’s Shift Markets.

Taking the lead and assuming changes, for better or for worse. Read more about entrepreneurship and breaking the status quo !

October 7th, 2022

Adapting Strategy in an Adaptable World.

After two years that involved a global pandemic, it became clear that every business must capitalize on the creation of an adaptable work environment.

August 22nd, 2022

A Concept Me Scenario.

A short architect/designer story, with the twists and turns but a guaranteed happy ending !

August 14th, 2022

Less is More - The Role of Deconstruction in Design.

Sometimes architecture and design are also about deconstructing, sounds original right ? Get to know more about doing less !

July 24th 2022

Prints, Plants & Patterns - Bringing Back Boho!

The art of coming up with a boho interior is all about a comfortable vision, a laid back attitude and lots of plants. Discover more on that!

July 10th 2022

Wherever You Are, the Mediterranean Can Find You!

Bring a little of the Mediterranean into your interior spaces. Bring the outdoors indoors and give the space a warm, welcoming feel!

June 7th, 2022

Inspiration: The Story that's In Between the Lines.

What really is inspiration? From the artists that use muses to the poets who go years without - there's a constant search for it. At Concept Me, inspiration is in the art of conversation and in the environment of the space. Read on!

May 26th, 2022

When to Hit Pause. Let’s Talk about Burnout.

It's natural to feel overwhelmed. Anyone in the corporate world has encountered the effects of burnout in the past couple of years. It's time to breathe a little.

April 25th, 2022

Here's Your Furniture Guiding Catalogue.

Furniture selection is actually a highly personal process. Your furniture should speak of function and personal aesthetics. Here's how you can perfect it!

April 10th, 2021

Survivor: The Brief Entrepreneur Edition.

So, in the world of entrepreneurial survival, what keeps us going?

March 26th, 2022

The Power of Rejection - On Selecting the Right Clients.

Rejection can be a good thing sometimes. Saying no to the wrong clients is a definite plus - here's what Nina thinks of that kind of rejection. Read on!

March 21st, 2022

Keep it Eclectic. Keep it Eccentric.

Eclectic design means a delicate but courageous blend of elements, statement pieces and color shades. Here's our take on how to perfect that eclectic look!

February 27th, 2022

An Homage to an Alma Mater.

From all nighters spent on designs and days spent in the historic campus of École d’Architecture de Paris-Malaquais, read on for Nina's experience as a student!

January 27th, 2022

Boutique Businesses Functioning on a Rollercoaster Track

In this current state, creative businesses seem to be functioning on shuffle on a rollercoaster track. Here's what Nina has to say on these crazy times...

December 6th, 2021

In the Land of Creative Entrepreneurs.

Who said you can't be both a creative person and be part of the business world? That division is gone now - we are proof of it at Concept Me!

December 15th, 2021

Concept Me & the Icons of Fabric - On Pierre Frey.

La Maison Pierre Frey continues to lead the world of fabrics, wallpaper and upholstery with its wealth of heritage, innovative drive and eclectic motifs. Here's our story with them!

November 27th, 2021

It is Not Contemporary. It is Modern Design.

Let's dig a little deeper into what makes a modern space modern and how to keep it minimal & sleek!

August 7th 2021

Making Luxurious Details a Means to a High End.

Extravagant architecture and elegant interiors do not happen overnight. The process of creating high end projects involves time, taste, knowledge & narrative.

August 10th 2021

Just Moved in & Confused - An Informal Guide for the Designer Wanna-Bes.

Staring at an empty apartment can be confusing…we know. Read through this piece & do your apartment a favor by learning the basics!

August 17th, 2021

What’s Pretty on Paper Gets Loud On-Site.

It’s not all pretty sketches and artistic renders. Architects have to roll up their sleeves, pick up the bricks (figuratively & literally) and get dusty!

August 24th, 2021

Beach-Side Vibe Interiors in the Time of Banned Travel.

When the travel bans keep you away from the sun, the sand and the sea, you try to bring that summer soul to your homes. Here’s how.

September 1st, 2021

Project UNO - When Concept Me Came to Be

The project that started it all. If you’re curious as to how Concept Me came to be, check this piece out.