August 14th, 2022 / 3 min read
As lovers of design, we are definitely fascinated by the elaborate architecture, the detailed and multi-faceted approaches in the field. This ranges from the densely ornamental classic French style to the colorful blur that we find in Eclectic interiors and the unfathomably skilled patterns of old Ottoman architecture. Elaboration and complexity in design have the ability to create truly awe-inspiring statements in terms of large-scale architecture and interior spaces.
However, the idea of deconstructing design and minimizing complexity also has its own merit. There is beauty in simplicity. There is devilish detailing in that which is unsaid and untold. All of that stems from the principle of less is more. Design is such a wide and diverse kaleidoscope that the spectrum doesn’t allow for any black or white areas. There is always room for conversation, room for expanding creative interpretations and that’s why, we at Concept Me, love to experiment. It's all part of the process of breaking boundaries, of not settling for that which we already know because, where’s the fun in that?
Alright, so it’s Concept Me story time.
In designing one of our latest projects, several members of our design and marketing team joined a meeting to critique a single space in the apartment: a lavish modern living room. The details were subdued, the colors were neutral and the overall feel was that of an open plan, breezy space. During the meeting, we went over the impact that one tiny side table had on the whole room.
Think about it. Three adults. The founder of the company. For a whole hour. Debating a side table’s impact on a room. Obviously, this is after the design room had already spent two whole months discussing and designing the room. To remove it, to keep it, to replace it?
That’s design for us at Concept Me. It is the process of understanding what belongs in a space and what doesn’t. Design is not about fitting in items and decorative pieces just to fill up space. Design is also about knowing when not to fill up the space. Design is also about knowing the importance of deconstruction. Sounds very abstract and pretentious, but let’s break it down for real.
The first benefit of maintaining a minimalist and deconstructive line of thinking in design is being capable to start designs from scratch. It is important to understand every individual space as it is, with no focus on constructing it for the sake of constructing it, but for the purpose of building it step-by-step based on its needs and narrative. Having a deconstructive mindset truly helps in envisioning a blank canvas of a space which gets the creative juices running. In short, keeping a minimalist perspective when you approach a new design, allows you to approach each space’s design individually.
‘It is my ambition to say in ten sentences what others say in a whole book.’ Friedrich Nietzsche
Good design’s primary enemy comes dressed up as clutter! That is why approaching any project of any scale with the bare minimum requirements in mind allow for a higher standard of design.
Because when the focus is on creating a space (including its elements from furniture to color) without going over the top allows for a very strict process of elimination. This process of elimination maintains only the best possible options. It’s not about being picky and high-strung, but about knowing how to do the best you can with the canvas in the most efficient and clutter-free approach. Believe it or not, elimination is a skill of its own accord!
And finally, a deconstructive, less-is-more attitude allows you to break free. Concept Me was founded on the vision of breaking design boundaries and not being tied to any set of design principles just because they’re universally accepted. So, approaching design with a deconstructive mentality allows us to forget everything that we knew before and that we had done before and create from nothing. At the end of the day, we want every space we bring to life to be unique, to tell its own untold story and to be a statement to the creativity that comes from abandoning boundaries and doing what we believe is right.
So, we hope this was convincing enough. Forget what you know. Run away from clutter. Give the space what it needs and nothing extra because at the end of the day, trust us, less is more.
October 16th, 2023
How can we bring more sensitivity to the battlefield?
August 15th, 2023
Embrace self-assurance and dispense with the need for external validation.
June 15th, 2023
When the personal snuck into the business...
April 17th, 2023
When chasing stars leads to disillusionment.
March 9th, 2023
When there are more compromises than creativity : time to shift markets.
January 27th, 2023
When the chaos of construction site turns into life lessons and personal development. Make peace with the battlefield.
October 26th, 2022
Taking the lead and assuming changes, for better or for worse. Read more about entrepreneurship and breaking the status quo !
October 7th, 2022
After two years that involved a global pandemic, it became clear that every business must capitalize on the creation of an adaptable work environment.
August 22nd, 2022
A short architect/designer story, with the twists and turns but a guaranteed happy ending !
July 24th 2022
The art of coming up with a boho interior is all about a comfortable vision, a laid back attitude and lots of plants. Discover more on that!
July 10th 2022
Bring a little of the Mediterranean into your interior spaces. Bring the outdoors indoors and give the space a warm, welcoming feel!
June 7th, 2022
What really is inspiration? From the artists that use muses to the poets who go years without - there's a constant search for it. At Concept Me, inspiration is in the art of conversation and in the environment of the space. Read on!
May 26th, 2022
It's natural to feel overwhelmed. Anyone in the corporate world has encountered the effects of burnout in the past couple of years. It's time to breathe a little.
April 25th, 2022
Furniture selection is actually a highly personal process. Your furniture should speak of function and personal aesthetics. Here's how you can perfect it!
April 10th, 2021
So, in the world of entrepreneurial survival, what keeps us going?
March 26th, 2022
Rejection can be a good thing sometimes. Saying no to the wrong clients is a definite plus - here's what Nina thinks of that kind of rejection. Read on!
March 21st, 2022
Eclectic design means a delicate but courageous blend of elements, statement pieces and color shades. Here's our take on how to perfect that eclectic look!
February 27th, 2022
From all nighters spent on designs and days spent in the historic campus of École d’Architecture de Paris-Malaquais, read on for Nina's experience as a student!
January 27th, 2022
In this current state, creative businesses seem to be functioning on shuffle on a rollercoaster track. Here's what Nina has to say on these crazy times...
December 24th, 2021
What exactly makes high-end homes high-end and how does Concept Me achieve those perfected results?
December 6th, 2021
Who said you can't be both a creative person and be part of the business world? That division is gone now - we are proof of it at Concept Me!
December 15th, 2021
La Maison Pierre Frey continues to lead the world of fabrics, wallpaper and upholstery with its wealth of heritage, innovative drive and eclectic motifs. Here's our story with them!
November 27th, 2021
Let's dig a little deeper into what makes a modern space modern and how to keep it minimal & sleek!
August 7th 2021
Extravagant architecture and elegant interiors do not happen overnight. The process of creating high end projects involves time, taste, knowledge & narrative.
August 10th 2021
Staring at an empty apartment can be confusing…we know. Read through this piece & do your apartment a favor by learning the basics!
August 17th, 2021
It’s not all pretty sketches and artistic renders. Architects have to roll up their sleeves, pick up the bricks (figuratively & literally) and get dusty!
August 24th, 2021
When the travel bans keep you away from the sun, the sand and the sea, you try to bring that summer soul to your homes. Here’s how.
September 1st, 2021
The project that started it all. If you’re curious as to how Concept Me came to be, check this piece out.